Client:
Yves Saint Laurent
What we did:
- Event & Influencer Recruitment
The luxury make-up, fragrance and skincare section of the L’Oreal group.
OBJECTIVE
Brand awareness & glorification.
THE CHALLENGE
The management of an exclusive event dedicated to top spenders Douglas and mua.
CONCEPT
YSL MAKE-UP SHOW, a make-up lesson held by two beauty icons Belen and Cecilia Rodriguez.
THE EVENT
Special guests: Belen & Cecilia Rodriguez
Ysl make up show in store, in partnership with Douglas perfume shops. On 14 September 2019, together with Cristina, their faithful and unique make-up artist, they dispensed make-up advice for the creation of looks suitable for important events such as the MFW. The event was promoted through a press release, social media channels and the Douglas website.
English (UK) 
Italiano