Client:
Saint-Gobain
What we did:
- Web & Digital Strategy
Saint-Gobain is a French company that designs, produces and distributes construction materials. Today it is one of the top 100 industrial groups in the world and has a presence in 68 countries.
OBJECTIVE
Increase brand awareness and communicate the existence of many different companies in Saint-Gobain Italy. Saint-Gobain PPC, in fact, deals with materials and includes sub-categories of brands that are more known to the public than the parent company itself (Gyproc, Weber, Isover, Ecophon).
THE CHALLENGE
Develop the new website and a social communication plan for Saint Gobain Italy, leveraging brand values such as eco-sustainability, innovation, research and development and respect for the worker / consumer.
CONCEPT
UPGRADE YOUR LIFE is the perfect synthesis of the company philosophy that aims to improve the lives of its users in the 4 main living areas:
- THERMAL COMFORT
- ACOUSTIC COMFORT
- VISUAL COMFORT
- AIR QUALITY
Four pillars and fundamental variables in everyone's life, outside but especially inside the home, which thanks to Saint-Gobain Italia's research and innovation make our lives more comfortable and our health safer.
STRATEGY
A 360 ° communication activity, built around the value system used by the brand with a tone of voice that revolutionized its image. From B2B to B2C, today Saint-Gobain speaks directly to final consumers, with an informal, exciting language and with a pinch of irony, without neglecting the precision to be transferred to the technical and practical contents.
In the digital world, thanks to the advice of Questionmark judged by the most avant-garde trends, it opens up to new channels such as YouTube and Pinterest, with the launch of a contest aimed at all experienced users and / or DIY enthusiasts.
English (UK) 
Italiano