The Valley of the Gardens
What we did:
- Web & Social
Communicate to the public the renewed identity of the brand aimed at the naturalness of the ingredients used starting precisely from the cultivation and harvesting techniques.
We started from the famous claim "Love for the earth alone gives good fruits" to develop the new key concept:
From love for the land to love for oneself
extending the concept of love and respect for nature to the well -being of the person by following the current trends in terms of nutrition.
There is, in fact, a greater awareness and willingness on the part of consumers to take
self-care, returning to using basic foods in one's diet; more natural products,
without preservatives or additives.
SOCIAL MEDIA STRATEGY
The social media strategy conceived for LVDO aims to revamp the brand that has remained silent for years, with the definition of a mood to be transferred through content of various kinds.
The strategy - currently in progress - involved the activation of a Facebook and Instagram profile with a familiar and ironic tone of voice.
The creation of specific activities and contents is aimed at achieving company objectives - brand awareness and brand reputation - through some basic steps:
• web listening,
• drafting of an editorial plan,
• activation of ADS campaigns,
• Influencer marketing activities with a lifestyle in line with the values of the brand, which create contents and recipes using La Valle degli Orti products.
We have developed the content marketing activity to support the spot broadcast in Sanremo prime time and in rotation until last March 2018 on national networks.
The same restyling operation was applied to the La Valle degli Orti website which, in the panorama of frozen food brands, stands out for the prominence given to the visual.
Full-screen images and video recipes reproduce the brand's new look, highlighting the concept of homemade genuineness with clean lighting and compositions.