Do you really need the usual numbers in communication? Or am I just a static and incomplete photograph of a moment that is already gone? Because if people want blue hair today, tomorrow they will want it green. Their research says so. Which represent their desires. We are inspired by the numbers that matter. Data that tell markets, companies, behaviors and trends, now. Because, chasing people, you always fall behind. We go at the same pace as them. We look in their own direction. And we know what hair color they want now.
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