Glo

Client:

Glo

What we did:

Opening Event, Store Design

Glo is the innovative device that is revolutionizing the market, occupying a central position between normal cigarettes (with combustion) and electronic cigarettes (which use liquids).
Its particular function, which heats the tobacco without burning it, helps to significantly reduce the harmful substances deriving from combustion.

AIMS:

Brand glorification
Brand awareness
Brand reputation

We followed the entire project, from the design to the construction work of the Glo Studio in Turin, the brand's first Italian store.

CONCEPT

The concept at the base of the project it combines the recognisability of Glo with the modularity of the components inside the store.

The design has been studied to give notoriety to the brand, through continuous and explicit references to the device which is increasingly visible and recognizable.

We have carried out the project of a pop up in the Turin Porta Nuova station, dealing with layout projects, technical drawings of production, construction and assembly of the structure as well as with the management, supervision and monitoring of the activities carried out.

All accompanied by street promotion operations with an engagement mechanism that involved the taking of a Polaroid photo aimed at achieving the goal of traffic building.

By creating a value system around the brand, we have pushed the user - perceiving the product as an absolute novelty - to be intrigued by the Glo world and to enjoy an immersive experience with the help of viewers and 3D technology, strictly connected to Glo's futuristic vision. expressed in the claim "Look ahead".

Finally, in addition to the supervision and management of the Glo Studio, we periodically take care of the organization of events in the Studio, establishing partnerships with brands that embrace Glo's brand values.