Client:
Frosta
What we did:
- Advertising campaign
FRoSTA, is the leader in the German market for the production and distribution of frozen products. It differs from the competition by the total absence of any type of additive in the production process.
STRENGTHENING THE BRAND AWARANESS
FRoSTA has entrusted us with the conception and planning of the communication / promotion activity inside and outside the supermarkets; the outdoor campaign and the planning of a new social media strategy.
CHALLENGE
Introduce the brand's corporate policy, which has always been committed to respecting nature, to the Italian market; sensitize Italians to the consumption of frozen products, often mistakenly considered unhealthy.
Increase the visibility of the product in supermarkets; establish a continuous dialogue on the web with users, in order to keep them informed about news and company culture.
AN INTEGRATED CAMPAIGN FOR A CROSS DEVICE SCENARIO
What better quality control than that of nature itself?
The protagonists of the “Nature has chosen FRoSTA” campaign are a wild rabbit and two Alaskan bears, one White, the other Brown, testimonials and guarantors of the naturalness of FRoSTA products. Who better than a bear can smell the most genuine wild salmon?
Who could, if not a rabbit, choose the tastiest and most tender spinach? Their natural instinct and infallible flair lead them to choose FRoSTA products, frozen without any type of additives, 100% natural.
English (UK) 
Italiano