What we did:
- Advertising campaign
STRENGTHENING THE BRAND AWARANESS
FRoSTA has entrusted us with the conception and planning of the communication / promotion activity inside and outside the supermarkets; the outdoor campaign and the planning of a new social media strategy.
Introduce the brand's corporate policy, which has always been committed to respecting nature, to the Italian market; sensitize Italians to the consumption of frozen products, often mistakenly considered unhealthy.
Increase the visibility of the product in supermarkets; establish a continuous dialogue on the web with users, in order to keep them informed about news and company culture.
AN INTEGRATED CAMPAIGN FOR A CROSS DEVICE SCENARIO
What better quality control than that of nature itself?
The protagonists of the “Nature has chosen FRoSTA” campaign are a wild rabbit and two Alaskan bears, one White, the other Brown, testimonials and guarantors of the naturalness of FRoSTA products. Who better than a bear can smell the most genuine wild salmon?
Who could, if not a rabbit, choose the tastiest and most tender spinach? Their natural instinct and infallible flair lead them to choose FRoSTA products, frozen without any type of additives, 100% natural.