Delta Light

Client:

Delta Light

What we did:

MDW & Social Management

Delta Light is a family-owned architectural lighting company based in Belgium. Collaborating with designers, installers and planners, they create, produce and integrate light in various projects, large and small, such as homes, hotels, offices, public buildings, chain stores.

OBJECTIVE

Communicating the opening of the new flagship store in Italy, in the exclusive setting of the MDW '19.

THE CHALLENGE

Through the organization and physical and digital management of the event, the challenge was to build brand awareness and fuel the buzz around the opening of the Italian showroom Delta Light on the occasion of MDW '19. To increase the consideration of the brand by architects, light designers and other Italian players in the architectural lighting market, in occasion of the opening of the Delta Light Studio Milan, an innovative space that hosts conceptual exhibitions that vary over time.

CONCEPT

PURE LIGHTING PLEASURE. Delta Light, as a lighting professional and the perfect rendering of environments, suggests to its public how, how much and why to light.

DELTA LIGHT MDW

The strategy implemented to achieve the brand's objectives involved a tight production of content and articles by the press office. To fully activate all media channels, the showroom's internal activity and the external installation on Via Tortona have been designed to achieve an online impact, through the sharing of content generated by users and industry professionals. In addition, the management of Delta Light's social channels was planned for the Milan Design Week, with live streaming of all the interventions of the Light Designers invited for the occasion.