Catis

Client:

Catis

What we did:

Web, logo & brand positioning

Is your toilet Catis? Probably yes, even if you've never noticed!
Catis is a company born in the 1950s in Italy, which has revolutionized toilet rinsing by applying the physical principle of the Venturi law and by patenting the system
Thus it was that the genius intuition of Giuseppe Campiglia, the founder, entered the homes of all Italians.

THE CHALLENGE

A major challenge, to restore the original value to a brand whose image no longer respected its essence; but that still remains the pride of Made in Italy and design, the one that made history.

OBJECTIVE

A new positioning for the brand to open up unexplored business channels: architecture, furnishings, Milan Design Week.

CONCEPT

FROM DESIGN TO DESIGN It means starting right from the history of the brand and reviving it, with the same spirit, the same passion and quality, in the present time. The design of today derives from the design of yesterday: functional, timeless and iconic.
It means starting right from the history of the brand and reviving it, with the same spirit, the same passion and quality, in the present time. Today's design derives from yesterday's design: functional, timeless and iconic.

ITALIAN IKONA

A vintage touch that never hurts and a revolution in styles and colors.
The construction of the new Catis positioning starts from the logo which, as its story tells us, refers to the design of those years.
From simple button to icon. The eye draws the implied lines in the mind and completes the image, the sharp contrast of black on the white of the paper.

Catis is the link between the past and the future, between the near and distant places. Without losing its nature, the button adapts to all contexts, from European to overseas bathrooms, wearing new materials and colors.

All these inspirations have been gathered in a new site, which reflects the historical and cultural background of Catis, of functional design and constant evolution, much more than the first did.