We have read and reviewed the new edition of the text by Elio Carmi, director of Carmi & Ubertis Milano. He started out as a graphic designer, creating corporate identity, packaging design, editorial design and space design projects….Read more
Blog > Archivio per la Categoria 'Books'
When I was asked to recommend a book to be included in the dedicated column on the Question Mark blog, I immediately thought of Claude Hopkins' Scientific Advertising. Although there are many "sacred" texts written on the subject ...Read more