Some say the numbers are just a sequence of digits. We say that when numbers meet an idea, then they become results. This is what it means to bring creativity to the available data. It means starting from a number to reach people. One by one. Online and offline, anytime, anywhere you need it. It means knowing what to tell him and doing it in the best possible way. An idea can make people act and fall in love, upset, push or convince. Without an idea, Santa Claus would still be a weird character dressed in green. And instead.