Client:
Dolphin
What we did:
- Packaging
Delfino is the largest frozen food supermarket in Campania, with four sales points located between Mugnano, Aversa and Naples. Attention to the quality and control of products arriving in the store along the entire cold chain is what has always distinguished Delfino and the Bontàrtica brand that launched in 2013 which includes several lines of frozen products.
THE CHALLENGE
Reinventing the image of the brand, creating a pack that stood out among the others, represented a real challenge.
OBJECTIVE
The recognisability of Bontàrtica products with an image that stood up to the best known products in the frozen food sector.
STRATEGY
Our analytical approach prompted us to explore color and visual trends with searches for semantic fields and hashtags like #artic #nordic #frozen #ocean.
We tried to break down the color palettes obtained in various ways, in search of an unprecedented color combination. The result was clear: the frozen food market is so saturated with colors and graphic solutions that it seems almost impossible to beat the competition in the refrigerated cabinet.
And then the idea!
Look for the solution there where it was most obvious to find it: in the name Bontàrtica. Arctic goodness, the goodness that comes from the Arctic, evocative of something unique and extraordinary typical of a place.
CONCEPT: ARCTIC EXTRAORDINARITY
What is so extraordinary about the Arctic Circle that it can represent and narrate all this goodness? Obviously the beauty and the naturalness of the Northern Lights.
Thus the new pack is tinged with the unpredictable and unprecedented chromatic games of the Northern Lights. No graphic artifacts, only real photos to color the beauty and authenticity of Bontàrtica products.
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