BIOTHERM

Client:

Biotherm

What we did:

Press Event

Biotherm is a brand dedicated to cosmetics belonging to the L’Oreal group. Its philosophy is attentive to the protection of the planet and the beings that inhabit it, so much so as to create biocompatible products, with ingredients coming from aquatic biodiversity.

THE CHALLENGE:

Create a 360 ° event, from concept to execution, to achieve the customer's goals:

launch of the new Biotherm cosmetic product
brand awareness
brand reputation

CONCEPT

YOUTH HAS NO AGE, BUT FIVE SENSES.

“Youth has no age” has become a mantra for the brand.
Our concept has enriched it with sensorial elements capable of creating a real sensory experience around the new product.

THE EVENT

The company had something informal in mind, one that embraced guests and could make them feel at ease but, at the same time, talked about the product and its properties. After consulting our beloved trends, we found that audiences want to feel involved on multiple levels with tangible stories. On this insight we have built a sensory journey that welcomed and completely immersed every press officer in the Biotherm world.

The consumer journey included 5 stages, one for each sense to be activated.
We accompanied the guests along the experiential path that created a profound connection with cosmetics through tactile sensations, seeing and listening to inspiring elements, the scent of the different essences and the taste of specially made cocktails.

The entire event succeeded in transporting all guests to the heart of the Biotherm world made of love for beauty, respect for the environment and an ageless youth.