Client:
Armani Beauty
What we did:
- Italian Tour & Corner Design
An integral part of the L’Oreal group, Armani Beauty is the luxury make-up and cosmetics division of the company with particular attention to femininity and elegance that have always been Giorgio Armani's signature.
OBJECTIVE
Brand awareness & glorification.
The aim of the brand is to get close to the target so as to become part of its daily life. Because only Armani Beauty is able to make these women feel exactly as they feel they are: positive, seductive, courageous and independent.
THE CHALLENGE
Define the design of the corner and a unique experience for consumers within the tour-event, studying consumer journeys and engagement mechanics.
CONCEPT
YOU CHOOSE YOU is the invitation extended to all women so that they can choose themselves every day, so that they can always show their heads held high - especially in front of the mirror - to never hide their courage, their independence and the desire to succeed.
ARMANI BOX
The strategy, inspired by trends, has given us the opportunity to create a space designed for women and accessible only to them, a Glass Box located in a high traffic location in Milan. From the entire set-up, to the concept idea, up to the conception of the engagement activity, it was created according to the brand and its core values. Cinema represented the common thread guiding the entire creative proposal, to make consumers feel as if they were Hollywood stars and to make the experience with the brand indelible in their minds.
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